Logos, Pathos, & Ethos

this is an example of an ad using logos. It portrays Geico's mascot, the gecko, in a very intellectual manner with the use of glasses. The copy on the ad can really be understood if the audience understands the financial background of it. An ad like this can be found in Newsweek or Time, targeting a generally older audience with a college background.




this is an example of a print ad using ethos. When Gatorade uses Tiger Woods as an endorser, it implies that by drinking Gatorade, you can be successful as him. The audience already knows how successful Tiger Woods is, and in a sense, is a trusted figure in society. To the audience, Tiger Woods is not harming them by endorsing Gatorade. Again, the copy supports this idea that the audience can trust Tiger Woods, and can trust that he can refer a good product.



This is a print ad that uses pathos. The ad makes us feel insecure about certain body parts, primarily the lips, and by using this product, it will ultimately change the way the person feels. The bright and golden colors reflect a glowing personality and a vivacious lifestyle. The woman in the ad is beautiful and looks naturally flawless and of course her lips are shiny and luscious.